Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.

Giro, based in Scotts Valley, California, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Their mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.

PRO is one of the most dynamic bicycle accessory brands in the market. Over the last decade, the Shimano owned PRO brand has grown considerably into a major player on the bicycle accessory market. The ongoing development of new products, the never-ending drive to improve and the high level of quality for an affordable price have been responsible for the success of PRO.