Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.

Vaude stands for respect in all its interaction with others and the nature around us. They have set their sight on becoming Europe’s most environmentally friendly outdoor brand, so that sportsmen and women of today, and those to come can enjoy nature to the fullest. They are pioneers in this way, challenging convention and pushing the limits of the possible.